Example Course From Dallas

Demand Generation Summit 2021   |   Los Angeles   |   Jan 28, 2020

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Example Course From Dallas

Case Studies

Getting in the door at your dream retailer is just the beginning. What tools and tactics can you use to make your brand standout in-store?
Moderator
Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

Presenter
Amanda Chantal Bacon

Founder

Moon Juice

Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

As part of IBMG’s Education + Thought Leadership team, Claire helped launch BeautyX Summit and Beauty Independent. Today she directs strategy and creates on stage and on screen content for both properties. Prior to joining IBMG, Claire was a founding member and COO of luxury beauty e-commerce and content site Travel Beauty. She has an MBA from Fordham University’s Gabelli School of Business.

Amanda Chantal Bacon

Founder

Moon Juice

A maverick in the plant-based movement, author and entrepreneur Amanda Chantal Bacon introduced the first Moon Juice shop to Venice, CA in 2011.  A trailblazing cult mecca for adaptogenic beauty and wellbeing, Moon Juice was born out of a chef’s commitment to superior ingredients and taste, and an herbalist’s perspective on healing. Bacon now oversees one of the most provocative companies in the wellness industry. She continues to lead the conversation about adaptogens and their role in stress management.