Activating Demand at Retail

Demand Generation Summit 2020   |   Los Angeles   |   Jan 28, 2020

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Activating Demand at Retail

Panel Discussions

Getting in the door at your dream retailer is just the beginning. What tools and tactics can you use to make your brand standout in-store?
Moderator
Christopher Napolitano

Education + Thought Leadership

Indie Beauty Media Group

Panelist
Cayli Cavaco Reck

Founder

Knockout Beauty

Panelist
Amy Liu

Founder & CEO

Tower 28

Panelist
Sonia Summers

Founder & CEO

Beauty Barrage

Panelist
Mel Sweet

Training & Education

Planet Beauty

Christopher Napolitano

Education + Thought Leadership

Indie Beauty Media Group

Chris is a member of the Education + Thought Leadership Team of the Indie Beauty Media Group. As a magazine and new media specialist, he develops business and content strategies for Beauty Independent and BeautyX Summits. He is keenly interested in consumer behavior, choice architecture and decision-making.

Cayli Cavaco Reck

Founder

Knockout Beauty

Cayli is the founder of Knockout Beauty,  a 360-degree, full-service business that encompasses both highly in-depth, one-on-one skin consultations and meticulously curated retail spaces in NYC, Bridgehampton and Los Angeles.

Amy Liu

Founder & CEO

Tower 28

For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige beauty companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, Amy couldn’t even enjoy the best part of working in the beauty industry: trying out all the products and treatments! Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office. Amy wondered why there was no in-between. Where were the fun, cool, wallet-friendly products that were also gentle and safe? So she set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies – proving #ItsOkayToBeSensitive

Sonia Summers

Founder & CEO

Beauty Barrage

Sonia has managed national sales teams for multimillion-dollar brands for a good part of her 20-year career in the beauty industry. After executive stints at Valeant Pharmaceuticals and Avon, she launched Beauty Barrage, an outsourced sales management agency with a field team that helps create signature experiences and a ‘human touch’ at retail.

Mel Sweet

Training & Education

Planet Beauty

Mel Sweet is a die-hard beauty advocate who oversees the training and education division at Planet Beauty, in conjunction with overseeing the salons and cosmetics departments as buyer, educator, recruiter, event coordinator, or promoter on any given day.

A woman who does not take on titles, she is on a mission to discover the forever changing landscape of the why and how of customer service, driven by consumer behaviors and market variation. With a degree from the University of Evansville in Anthropology, she has been looking at the pull and sway that the world has on humans, from the beauty industry lens, since 2003. But, please, don’t do the math on that one. Planet Beauty is a privately owned, upscale beauty retailer that was founded in Newport Beach, California in 1992. For over 25 years, the company has committed to providing customers with an exceptional one-stop shopping experience for all professional beauty and personal care needs. With over 40 stores state-wide and planetbeauty.com, Planet Beauty offers over 20,000 professional beauty products in makeup, skincare, haircare, styling tools, bath, and fragrance.