Beauty Editors: The Evolution

Demand Generation Summit 2020   |   Los Angeles   |   Jan 28, 2020

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Beauty Editors: The Evolution

Panel Discussions

Top beauty editors discuss how editorial coverage is changing and what these changes means for brands, some of their favorite stories of past year and why they chose to write about the brands.
Moderator
Jillian Wright

Co-Founder

Indie Beauty Media Group

Panelist
Rachel Brown

Editor In Chief

Beauty Independent

Panelist
Maureen Choi

Beauty Director

Violet Grey

Panelist
Erin Magner

Editor

Well + Good

Panelist
Liz Ritter

Executive Editor

NewBeauty

Jillian Wright

Co-Founder

Indie Beauty Media Group

Celebrity esthetician, spa owner, and brand founder, Jillian has been in the beauty industry for over 17 years. She seeks to leverage her experience and knowledge to support the growth and success of beauty entrepreneurs.

Rachel Brown

Editor In Chief

Beauty Independent

Rachel is Editor in Chief of IBMG’s digital publication, Beauty Independent. As the former West Coast beauty editor at WWD, Rachel has followed indie brands and founders, fueling her belief that indie brands warrant their own media platform.

Maureen Choi

Beauty Director

Violet Grey

Maureen Choi is Violet Grey’s beauty director, managing all aspects of the curation process from start to finish and fostering key relationships with the Violet Committee of industry experts. She serves as a leading voice on beauty, wellness, and health, appearing frequently on camera and at live events, interviewing personalities from celebrity makeup artists to creative entrepreneurs.

Prior to joining Violet Grey, she spent 10 years in the media world as an editor at Marie Claire and Glamour and as a freelance writer contributing to various publications, including InStyle, Harper’s Bazaar, Elle, and Allure. Leveraging her deep industry knowledge, she has also developed content and marketing assets for various beauty startups and legacy brands.

Erin Magner

Editor

Well + Good

Erin joined the Well+Good team in 2015 as Los Angeles correspondent. Now she serves as a contributing editor for the site, reporting on beauty, food, travel, fitness, health, and beyond. With a background that spans print and digital editorial, trend forecasting, copywriting, and content strategy, Erin is also certified as a holistic health coach and yoga instructor.

Liz Ritter

Executive Editor

NewBeauty

Liz Ritter is the executive editor of NewBeauty magazine and has been on staff for 11-plus years. She received her BA in Communications from Villanova University and attended NYU’s Master of Science in Publishing program. Her true love is covering spa content, but she has a special place in her heart for everything sunscreen- and celebrity-related.