Case Study: The Ipsy Influence

Demand Generation Summit 2020   |   Los Angeles   |   Jan 27, 2020

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Case Study: The Ipsy Influence

Case Studies

An in-depth conversation with Ipsy, the largest beauty subscription in the world, and two popular influencers who have partnered with the company on its signature Glam Bags, on what a successful collaboration looks like.
Moderator
Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

Panelist
Corey Weiss

VP of Marketing Partnerships

Ipsy

Panelist
Amina Marie

Influencer

@aminamarie

Panelist
Alexandra Potora

Influencer

@alexandrapotora

Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

As part of IBMG’s Education + Thought Leadership team, Claire helped launch BeautyX Summit and Beauty Independent. Today she directs strategy and creates on stage and on screen content for both properties. Prior to joining IBMG, Claire was a founding member and COO of luxury beauty e-commerce and content site Travel Beauty. She has an MBA from Fordham University’s Gabelli School of Business.

Corey Weiss

VP of Marketing Partnerships

Ipsy

Corey Weiss is VP of Marketing Partnerships and a founding team member at IPSY, the world’s largest and most engaged beauty subscription. Corey joined the company in 2011 and during his tenure, he developed the its creator program from the ground-up, helping to grow the IPSY community to a member base of over 3 million. Prior to joining IPSY, Corey worked with top entertainment and digital media companies including Twentieth Century Fox, The Walt Disney Company, Paramount Pictures, Sony Pictures, and Yahoo in various executive marketing roles. When he’s not innovating the industry, Corey can be found instructing indoor cycling classes, including his highly-sought-after “Beauty + Bikes” events.

Amina Marie

Influencer

@aminamarie

Alexandra Potora

Influencer

@alexandrapotora