Pixi Beauty Tricks: Building a Global Brand

Demand Generation Summit 2020   |   Los Angeles   |   Jan 27, 2020

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Pixi Beauty Tricks: Building a Global Brand

Case Studies

How Pixi Beauty boosted sales by working with influencers, the business results of their #pixipretties initiative and influencer collaboration best practices for indie brands.
Moderator
Rachel Brown

Editor In Chief

Beauty Independent

Panelist
Felix Strand

President

Pixi Beauty

Rachel Brown

Editor In Chief

Beauty Independent

Rachel is Editor in Chief of IBMG’s digital publication, Beauty Independent. As the former West Coast beauty editor at WWD, Rachel has followed indie brands and founders, fueling her belief that indie brands warrant their own media platform.

Felix Strand

President

Pixi Beauty

Felix Strand is the current president of Pixi Beauty, an international beauty brand that has global recognition and influence. 

Felix graduated from Chapman University in 2012 with a degree in Business and pursued a career as a business analyst before joining Pixi as e-commerce manager in 2014. With a clear vision for the company, he moved quickly in the ranks becoming Vice President and then President in 2018.  

Through his leadership, Pixi has grown tremendously within the past few years and put their name on the map within the global beauty industry. Felix is also the president of sister company POP Beauty, a fun cosmetics brand that plays with lively colours, pop culture, and ground-breaking formulas.

Pixi Beauty has blown up the past couple years thanks to the innovative digital and social campaigns lead by Strand. Women of all ages love this masstige cosmetic and skincare line for their youth-enhancing, skin-loving, and multi-tasking products that bring out the natural beauty in every woman without breaking the bank.