State of Demand Generation 2020

Demand Generation Summit 2020   |   Los Angeles   |   Jan 28, 2020

Learn More Sign In

To view this video, you must purchase access or sign in

State of Demand Generation 2020

Foundational Courses

Beauty's low barriers to entry have led to a flooded landscape, but increasing barriers to scale means brands need to work twice as hard for half the reach. What no longer works? What emerging strategies—digital and IRL— are successful in today's environment?
Presenter
Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

As part of IBMG’s Education + Thought Leadership team, Claire helped launch BeautyX Summit and Beauty Independent. Today she directs strategy and creates on stage and on screen content for both properties. Prior to joining IBMG, Claire was a founding member and COO of luxury beauty e-commerce and content site Travel Beauty. She has an MBA from Fordham University’s Gabelli School of Business.