The Promise and Pitfalls of Social Media

Demand Generation Summit 2020   |   Los Angeles   |   Jan 27, 2020

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The Promise and Pitfalls of Social Media

Foundational Courses

In less than two decades, social media has upended the way companies can connect with consumers, with the only constant of social media strategy seeming to be change. How can brands harness often limited resources to execute effective social strategies across all channels?
Presenter
Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

Claire McCormack

Education + Thought Leadership

Indie Beauty Media Group

As part of IBMG’s Education + Thought Leadership team, Claire helped launch BeautyX Summit and Beauty Independent. Today she directs strategy and creates on stage and on screen content for both properties. Prior to joining IBMG, Claire was a founding member and COO of luxury beauty e-commerce and content site Travel Beauty. She has an MBA from Fordham University’s Gabelli School of Business.