Under the Influence

Demand Generation Summit 2020   |   Los Angeles   |   Jan 27, 2020

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Under the Influence

Panel Discussions

Panel of successful beauty influencers discuss how they work with emerging beauty brands, the way brand partnerships are changing and the trends they see on the horizon.
Moderator
Jillian Wright

Co-Founder

Indie Beauty Media Group

Panelist
Caitlyn Chase

Founder

Caviar & Cashmere

Panelist
Ashley Cooper

Influencer

@ashleylizcooper

Panelist
Jessica Franklin

Influencer

@heygorjess

Panelist
Alina & Inessa Vike

Influencers & Founders

Vike Beauty

Jillian Wright

Co-Founder

Indie Beauty Media Group

Celebrity esthetician, spa owner, and brand founder, Jillian has been in the beauty industry for over 17 years. She seeks to leverage her experience and knowledge to support the growth and success of beauty entrepreneurs.

Caitlyn Chase

Founder

Caviar & Cashmere

Since the inception of her blog Caviar & Cashmere in 2011, Caitlyn Chase has amassed a significant online following of luxury lifestyle lovers. The LA-based blogger-turned-entrepreneur refined the writing skills that helped her blog take-off when she began her career at 18 working as a fashion and beauty writer for publications such as In Touch Weekly, Haute Living, and Four Seasons Magazine.

Caitlyn has become the go-to girl for all things luxury fashion, beauty, travel, and lifestyle. She’s been recognized by magazines such as The Huffington Post, Glamour, The LA Business Journal, and Forbes, to name a few, and has appeared as a luxury lifestyle authority on CBS, KTLA, and CNN.

In 2018, she launched her collection of non-toxic, vegan, cruelty-free, and anti-aging products: Caviar & Cashmere Skincare. Made in Los Angeles, the line of four products has quickly become a must-have amongst influencers and celebrities.

Ashley Cooper

Influencer

@ashleylizcooper

LA-based influencer Ashley loves to create content for brands via social media and has made many great connections this way.  She is a top 1% instagram influencer and loves sharing her life on social media.  Ashley is also a signed model who has done everything from fashion shows to e-commerce to even being on the cover of maxim Mexico’s 2019 October issue.

Jessica Franklin

Influencer

@heygorjess

Jessica Franklin is a fashion, beauty, and lifestyle content creator from New Jersey, now based in Los Angeles, CA. Jessica’s career in the digital space started 7 years ago when she started her blog in college as a way to share beauty tips and advice. From there she worked at Ralph Lauren for two years as a distribution planner while continuing to blog on the side. While working in Corporate America however, she soon realized that she was more passionate about blogging and left to pursue it full time. It was a big risk she had to take but she never looked back and her career as an influencer quickly grew. She visited over 25 countries, collaborated with some of her favorite brands, and was featured in publications such as People Magazine, InStyle Magazine, Elle, and more. Her larger goal is to be an advocate for change in the beauty and lifestyle space by encouraging more diversity and inclusivity. Today, you can find her sharing with her audience everything from her exotic travels to her everyday workout routines.

Alina & Inessa Vike

Influencers & Founders

Vike Beauty

Originally from Belarus, the twins migrated to the U.S. with their family when they were just two years old. Now 24, Alina and Inessa are based in New York. Their passion for beauty grew, and they started posting makeup and hair tutorials on Instagram informing friends and admirers of their favorite beauty tips. In 2019, Alina & Inessa Vike won CEW Rising Influencer Award. That same year they launched their beauty brand, Vike Beauty at IPSY Live in NYC.

Vike Beauty is a cruelty free and vegan beauty brand. As influencers they understood how harsh makeup wipes were not only to the skin but the environment. Vike Beauty launched the first makeup remover SPRAY with skincare benefits which includes four antioxidants that nourish the skin. Spray directly on skin and it melts your makeup without the harsh pulling and tugging. They are on a mission to bring innovation into the beauty space with products that help the skin reach its highest potential.