Winning Social Media Strategies

Demand Generation Summit 2020   |   Los Angeles   |   Jan 27, 2020

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Winning Social Media Strategies

Panel Discussions

A frank discussion among brand founders on the ways social media can support or stymie their business.
Moderator
Rachel Brown

Editor In Chief

Beauty Independent

Panelist
Lauren Napier

Founder

Lauren Napier Beauty

Panelist
Priscilla Tsai

Founder

Cocokind

Panelist
Gigi Goldman

Co-Founder

Kopari

Rachel Brown

Editor In Chief

Beauty Independent

Rachel is Editor in Chief of IBMG’s digital publication, Beauty Independent. As the former West Coast beauty editor at WWD, Rachel has followed indie brands and founders, fueling her belief that indie brands warrant their own media platform.

Lauren Napier

Founder

Lauren Napier Beauty

Celebrity makeup artist turned business woman launched Lauren Napier Beauty in 2014 with her tax refund and American Express card. Today, her collection of luxurious, eco-friendly and socially conscious facial cleansing wipes are a global beauty brand elevating the travel beauty experience.

Priscilla Tsai

Founder

Cocokind

Founder of Cocokind – a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products at an accessible price. Since its debut in 2015, Tsai led Cocokind to become a profitable business within its first two years and has tripled its growth every year since. Beginning with placement in only one Northern California Whole Foods, Priscilla quickly scaled the business to be found across every single one of its doors and most recently, on the shelves of almost 1,800 national Target stores; amounting to over 4,000 stockists in North America, which also include Shoppers Drug Mart, Follain, Clean Market, Anthropologie, Thrive Market, Urban Outfitters, Free People and Riley Rose.

In addition, and what makes Priscilla so unique, is her ability to help fellow startup, female founders like herself. Established in June of 2018, Priscilla launched the Cocokind Impact Foundation, providing financial grants to female entrepreneurs in health, wellness, and sustainability industries who are focused on creating social impact through business and has since awarded over $35,000.

Gigi Goldman

Co-Founder

Kopari

Just a few years ago, Gigi Goldman was a stay-at-home mother to three little ones. Like so many busy moms, Gigi rarely had time to devote to any kind of beauty routine, so she kept it simple and natural. The coconut oil that she used in the kitchen was her secret go-to multitasker for glowing skin and glossy hair, curing everything from chapped lips to sunburned shoulders. The more she used coconut oil, the more she realized that its beauty benefits were simply too good to ignore. Gigi brought the idea of developing coconut oil specifically for beauty use to her husband who worked in the beauty business, and they got to work sourcing and developing the purest coconut oil on the planet. They connected with their partners James Brennan and Kiana Cabell, fellow beauty and wellness enthusiasts, and (ta-da!) Kopari was born. Kopari believes in creating natural beauty from the inside out, with products for every part of your beauty routine that are made as pure as possible. In just a couple of years Kopari has grown into a multi-category brand including skincare, body and personal care products that has led to award winning recognition within the beauty industry.