Did you know 70% of all in-store beauty purchases are preceded by online research by the purchaser? Whether you have a wholesale or DTC business it’s important to build and optimize your beauty website to meet today’s consumer expectations.
Below are key considerations for building your brand’s website. Don’t miss the Website Strategy course at BeautyX Demand Generation Summit to learn more!
DIGITAL DESIGN FIRST
Make sure all your visual collateral and branding display properly online for desktop and mobile. Yes, photography and sizing is key, but so is glare-free packaging, correct color palette and readable labels.
Name recognition is the biggest hindrance to organic search. If consumers have never heard of the brand, how can they search for it? Product name keywords should be SEO-friendly from the start.
INGREDIENTS FROM A TO Z
Consumers search for product function and ingredients to find what suits their needs. When they land on product pages, they expect to find label information that will satisfy their questions around potency, efficacy and transparency.
Grab your tickets today and reserve your seat for the upcoming BeautyX Demand Generation Summit, January 27-28 in Los Angeles.