Navigate the demand generation landscape with confidence by attending the BeautyX Demand Generation Summit. Below are four pitfalls to avoid.
NOT SHOPPING AROUND
Personality matters when it comes to working with a PR firm or an influencer, and you need to partner with people who understand your brand and work as hard as your in-house team. Don’t rush the process.
FALLING FOR THE HYPE
Don’t just look for influencers with the biggest following, and don’t expect huge ROI off the bat. You need to marry your brand’s message to the engaged audience of an influencer with similar sensibilities to your own.
FAILING TO MANAGE EXPECTATIONS
Don’t launch a product and then expect press. You must give outlets and media platforms plenty of time to fit your product or brand into their publication schedule. And, once a post goes live, interact with it!
EXPECTING A “ONE-AND-DONE”
Demand generation only works if you are willing to plot a campaign and target specific results over a longer timeline. One shot efforts rarely work. Long term consistency matters.
Join us at the upcoming BeautyX Demand Generation Summit, January 27-28, and learn to maximize press and influencer relationships for your brand.