Demand Generation is an essential and often misunderstood concept. Creating consistent interactions with consumers at every turn—raising brand awareness, establishing need, initiating purchases and repurchases, and building loyalty—is vital for a brand’s success.
Wholesale accounts remain a crucial source of revenue and growth for beauty brands. Hear from top buyers and retail executives on market trends, the nuances of different retail channels and what brands need to do to be successful in building a wholesale business.