Annie began her career in the luxury personal care category with her first job at Estee Lauder. In 1998, after 6 years at Estee Lauder, Annie was recruited by Steve Bock to be one of the early members of the team that launched Sephora USA, a newly created division of LVMH, in her initial role in Inventory Planning, and eventually the Director of Merchandising. In 2002, after 5 years at Sephora, Annie held different roles outside of cosmetics as the VP, DMM of textiles at Restoration Hardware as well as owning her own retail business. Eventually, Annie returned to cosmetics in Global Product Marketing for Benefit Cosmetics where she learned the fundamentals of product development, supply chain management and brand marketing from a leading personal care organization.
In 2011, Annie returned to her Sephora roots, in merchandising for color cosmetics at Sephora inside JC Penney and was able to leverage both her branding and merchant skills. Annie has had the rare privilege of working closely with brands from ‘concept to customer’, leading multiple teams whose responsibilities spanned from creative product ideation to in-store merchandising and promotions.
In 2013, Annie joined Shashi Batra in co-founding Credo. Credo’s mission is to change the way people think about the products they use every day.