Demand Generation Summit 2020

January 27-28, 2020   |   Los Angeles

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Create buzz, acquire customers, grow your brand.

Stay current on best practices for increasing awareness and sales in today's market. Hear from industry experts and successful brand founders about how to leverage various methods of demand generation, including influencers, press, media and more.

Featured Speaker

Norma Kamali

Entrepreneur & Founder


A trailblazer in the fashion industry for more than five decades, Norma Kamali remains today the sole owner of her independent company whose styles are loved and worn by celebrities and stylish men and women.

But her legacy is not just sleeping bag coats and iconic swimwear. Kamali was an early proponent of a healthy lifestyle, way before wellness was a multi-trillion dollar industry. NORMALIFE is an accessible and inclusive personal care line for men and women of all ages and ethnicities. NORMALIFE’s skincare range presents the no makeup concept with its #gobaredontcare initiative. Men can finally have a skin line equal to that of women’s, confirming simple, timeless ingredients work. Women can choose to confidently go makeup-free with skin that looks hydrated and healthy. Sustainability is always kept in mind for all packaging as well as company policies.


Stay tuned as we announce more speakers for our upcoming BeautyX Demand Summit!

Jessica Chia

Executive Beauty Editor


Jessica Chia is the Executive Beauty Editor at Allure, where she edits the monthly Beauty Reporter section of the magazine and helps shape the beauty and health coverage across the brand’s digital, social and print platforms. She is also a certified aromatherapist and was named to Folio’s 2016 list of 30 Under 30 Honorees, which recognizes rising talent in the media industry, and was a finalist for this year’s Skin Cancer Foundation Media Award. 

Melisse Gelula


Well + Good

Melisse Gelula is the Co-Founder of Well+Good, a leading health and wellness digital media company with a community of 10+ million monthly. She is also the SVP of Brand of Leaf Group’s Fitness & Wellness Division and an internationally recognized natural beauty and wellness expert. Melisse was named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine and one of the 10 Writers and Editors Who Are Changing the National Conversation by Adweek. She has appeared in Forbes, WWD, the New York Times, as well on Good Morning America, CBS This Morning, and more. Prior to founding Well+Good, Melisse was the editor-in-chief of, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s. She has a MA from the University of Toronto and has completed six years of training as a psychoanalyst.

Lauren Napier


Lauren Napier Beauty

Celebrity makeup artist turned business woman launched Lauren Napier Beauty in 2014 with her tax refund and American Express card. Today, her collection of luxurious, eco-friendly and socially conscious facial cleansing wipes are a global beauty brand elevating the travel beauty experience.

Priscilla Tsai



Founder of Cocokind – a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products at an accessible price. Since its debut in 2015, Tsai led Cocokind to become a profitable business within its first two years and has tripled its growth every year since. Beginning with placement in only one Northern California Whole Foods, Priscilla quickly scaled the business to be found across every single one of its doors and most recently, on the shelves of almost 1,800 national Target stores; amounting to over 4,000 stockists in North America, which also include Shoppers Drug Mart, Follain, Clean Market, Anthropologie, Thrive Market, Urban Outfitters, Free People and Riley Rose.

In addition, and what makes Priscilla so unique, is her ability to help fellow startup, female founders like herself. Established in June of 2018, Priscilla launched the Cocokind Impact Foundation, providing financial grants to female entrepreneurs in health, wellness, and sustainability industries who are focused on creating social impact through business and has since awarded over $35,000.

Emily Dougherty

Editor In Chief


Emily Dougherty is the editor-in chief of NewBeauty, joining the brand in February 2018.

As editor-in-chief, Dougherty oversees NewBeauty’s editorial vision, directs and executes the creative voice of the brand and leads NewBeauty’s editorial, digital and social teams. Dougherty also works closely with NewBeauty and Beauty Engine President, Agnes Chapski, to further expand the brand’s multi-channel development activities, including its innovative TestTube, Beauty DNA and NewBeauty Pro businesses.

Previously, Dougherty held the title of Beauty and Fitness Director at ELLE where she spent 16 years editing the beauty section, the largest of any U.S. women’s fashion magazine. Under her leadership, ELLE Beauty won more industry awards than all other fashion magazines combined. Prior to ELLE, Dougherty was Deputy Editor at NYLON where she spearheaded the brand’s redesign, which earned an ASME nomination for General Excellence. Dougherty has also held senior positions at Harper’s Bazaar and Mademoiselle.

Dougherty graduated magna cum laude from Yale University. She lives in New York City with her husband and son.

Gigi Goldman



Just a few years ago, Gigi Goldman was a stay-at-home mother to three little ones. Like so many busy moms, Gigi rarely had time to devote to any kind of beauty routine, so she kept it simple and natural. The coconut oil that she used in the kitchen was her secret go-to multitasker for glowing skin and glossy hair, curing everything from chapped lips to sunburned shoulders. The more she used coconut oil, the more she realized that its beauty benefits were simply too good to ignore. Gigi brought the idea of developing coconut oil specifically for beauty use to her husband who worked in the beauty business, and they got to work sourcing and developing the purest coconut oil on the planet. They connected with their partners James Brennan and Kiana Cabell, fellow beauty and wellness enthusiasts, and (ta-da!) Kopari was born. Kopari believes in creating natural beauty from the inside out, with products for every part of your beauty routine that are made as pure as possible. In just a couple of years Kopari has grown into a multi-category brand including skincare, body and personal care products that has led to award winning recognition within the beauty industry.

Summit Schedule

BeautyX Demand Generation Summit will provide an immersive two days of education from which you will gain an understanding of the best practices for increasing awareness and sales in today's market.

Sign up for our newsletter to stay tuned as we announce our lineup! (Schedule subject to change)

8:00am - 8:45am



Opening Remarks


Understanding Demand Generation



Website Strategy


11:15am - 12:00pm

Social Media Essentials


11:15am - 12:00pm

Breakout Session: Introduction To Shopify


12:00pm - 1:30pm

Networking Lunch Break

1:30pm - 2:15pm

Social Media Strategies


1:30pm - 2:15pm

Breakout Session: The Art Of Instagram


2:30pm - 3:15pm

The Role Of Influencers


3:30pm - 4:15pm

Influencer Panel


3:30pm - 4:15pm

Satellite Class: Email Marketing Essentials


5:15pm - 7:00pm

Cocktail Reception




Opening Remarks


State Of Demand Generation



The Role Of The Editor



The Role Of Public Relations



Networking Lunch Break


Sampling Essentials



Point Of Sale Essentials



Deskside Domination


$1,295per person

Buy Tickets

Your ticket to BeautyX includes:

  • Admission to two days of BeautyX Summit on January 27 and 28, 2020 in LA
  • Access to two full days of programming: panels, fireside chats, workshops and keynotes
  • Refreshments and coffee bar for both days
  • Lunch for both days
  • Cocktail networking reception on the evening of January 27


The Sheraton Grand Los Angeles

711 South Hope Street,
Los Angeles, CA 90017

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January, 2020

Demand Generation

Los Angeles

Learn the evolving media landscape and hear from media experts, beauty editors, and digital influencers on how to best navigate media channels to build brand value.

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May, 2020



Hear from top buyers and retail executives on market trends, the nuances of different retail channels and what brands need to do to be successful in building a wholesale business.

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August, 2020


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Explore the current investment landscape, while understanding the range of funding options available to brands founders. Meet and network with top investors in the beauty industry.

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