Founder Erin Kelly is vulnerable, opinionated, and undeniably loyal. She is a real woman! Erin seized the opportunity to pull the beauty world out from under fashion’s skin to highlight full-body nakedness: she noticed an industry deserving of far more attention than it was receiving. Erin is paying attention. You know that phrase, “Beautiful inside and out?” Erin is all about that. That’s what she gets out of her clients, and when she reaches that individual success with each brand under wing, everybody pays attention: celebrities, stylists, experts, influencers, every VIP to you.
Prior to founding EKPR, Erin co-founded The Collective, a fashion and beauty public relations agency. Before that, she specialized in beauty and lifestyle PR at leading New York and Los Angeles firms including Siren PR and B|W|R, gaining unparalleled experience and contacts. She provided consulting and public relations services to the industry’s foremost fashion and beauty brands including: TRESemmé, Kérastase, LUSH Cosmetics, Elemis, Weleda and Juicy Couture, among others. She has managed press for personalities including Orlando Pita, Kristofer Buckle, Sonya Dakar and Jenna Hipp. Erin also specializes in event planning and has produced large-scale affairs for clients including Live Earth, Aveda, Environmental Media Association and Project Runway. Her beauty icons are Kate Moss, Blanche Devereaux, and Dwyane Wade. She’s from New Jersey, so no question, she’s sassy. Erin graduated from Emerson College with a BS in Communications.