Demand Generation Summit 2020

January 27-28, 2020   |   Los Angeles

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Create buzz, acquire customers, grow your brand.

Stay current on best practices for increasing awareness and sales in today's market. Hear from industry experts and successful brand founders about how to leverage various methods of demand generation, including influencers, press, media and more.

Featured Speaker

Amanda Chantal Bacon


Moon Juice

A maverick in the plant-based movement, author and entrepreneur Amanda Chantal Bacon introduced the first Moon Juice shop to Venice, CA in 2011.  A trailblazing cult mecca for adaptogenic beauty and wellbeing, Moon Juice was born out of a chef’s commitment to superior ingredients and taste, and an herbalist’s perspective on healing. Two additional Los Angeles locations in Silverlake and on Melrose Place soon followed along with distribution in key, prestige retail partners. In 2016, The Moon Juice Cookbook was released. Bacon now oversees one of the most provocative companies in the wellness industry. She continues to lead the conversation about adaptogens and their role in stress management, with a second book slated for Summer 2020.

Since opening her first Moon Juice shop almost a decade ago, Amanda Chantal Bacon has amassed a devoted following of customers and fans…as well as a swarm of detractors. In a frank one-on-one discussion, the woman who brought us Sex Dust will tell us how she creates crazy demand for products people have never heard of, continues to grow her business without the help of influencers and shakes off the haters that try to bring her down.


Stay tuned as we announce more speakers for our upcoming BeautyX Demand Summit!

Norma Kamali

Entrepreneur & Founder


A trailblazer in the fashion industry for more than five decades, Norma Kamali remains today the sole owner of her independent company whose styles are loved and worn by celebrities and stylish men and women.

But her legacy is not just sleeping bag coats and iconic swimwear. Kamali was an early proponent of a healthy lifestyle, way before wellness was a multi-trillion dollar industry. NORMALIFE is an accessible and inclusive personal care line for men and women of all ages and ethnicities. NORMALIFE’s skincare range presents the no makeup concept with its #gobaredontcare initiative. Men can finally have a skin line equal to that of women’s, confirming simple, timeless ingredients work. Women can choose to confidently go makeup-free with skin that looks hydrated and healthy. Sustainability is always kept in mind for all packaging as well as company policies.

Felix Strand


Felix Strand

Felix Strand is the current president of Pixi Beauty, an international beauty brand that has global recognition and influence. 

Felix graduated from Chapman University in 2012 with a degree in Business and pursued a career as a business analyst before joining Pixi as e-commerce manager in 2014. With a clear vision for the company, he moved quickly in the ranks becoming Vice President and then President in 2018.  

Through his leadership, Pixi has grown tremendously within the past few years and put their name on the map within the global beauty industry. Felix is also the president of sister company POP Beauty, a fun cosmetics brand that plays with lively colours, pop culture, and ground-breaking formulas.

Pixi Beauty has blown up the past couple years thanks to the innovative digital and social campaigns lead by Strand. Women of all ages love this masstige cosmetic and skincare line for their youth-enhancing, skin-loving, and multi-tasking products that bring out the natural beauty in every woman without breaking the bank.

Emily Dougherty

Editor In Chief


Emily Dougherty is the editor-in chief of NewBeauty, joining the brand in February 2018.

As editor-in-chief, Dougherty oversees NewBeauty’s editorial vision, directs and executes the creative voice of the brand and leads NewBeauty’s editorial, digital and social teams. Dougherty also works closely with NewBeauty and Beauty Engine President, Agnes Chapski, to further expand the brand’s multi-channel development activities, including its innovative TestTube, Beauty DNA and NewBeauty Pro businesses.

Previously, Dougherty held the title of Beauty and Fitness Director at ELLE where she spent 16 years editing the beauty section, the largest of any U.S. women’s fashion magazine. Under her leadership, ELLE Beauty won more industry awards than all other fashion magazines combined. Prior to ELLE, Dougherty was Deputy Editor at NYLON where she spearheaded the brand’s redesign, which earned an ASME nomination for General Excellence. Dougherty has also held senior positions at Harper’s Bazaar and Mademoiselle.

Dougherty graduated magna cum laude from Yale University. She lives in New York City with her husband and son.

Gigi Goldman



Just a few years ago, Gigi Goldman was a stay-at-home mother to three little ones. Like so many busy moms, Gigi rarely had time to devote to any kind of beauty routine, so she kept it simple and natural. The coconut oil that she used in the kitchen was her secret go-to multitasker for glowing skin and glossy hair, curing everything from chapped lips to sunburned shoulders. The more she used coconut oil, the more she realized that its beauty benefits were simply too good to ignore. Gigi brought the idea of developing coconut oil specifically for beauty use to her husband who worked in the beauty business, and they got to work sourcing and developing the purest coconut oil on the planet. They connected with their partners James Brennan and Kiana Cabell, fellow beauty and wellness enthusiasts, and (ta-da!) Kopari was born. Kopari believes in creating natural beauty from the inside out, with products for every part of your beauty routine that are made as pure as possible. In just a couple of years Kopari has grown into a multi-category brand including skincare, body and personal care products that has led to award winning recognition within the beauty industry.

Jessica Chia

Executive Beauty Editor


Jessica Chia is the Executive Beauty Editor at Allure, where she edits the monthly Beauty Reporter section of the magazine and helps shape the beauty and health coverage across the brand’s digital, social and print platforms. She is also a certified aromatherapist and was named to Folio’s 2016 list of 30 Under 30 Honorees, which recognizes rising talent in the media industry, and was a finalist for this year’s Skin Cancer Foundation Media Award. 

Priscilla Tsai



Founder of Cocokind – a clean, conscious, sustainable and accessible skincare brand, dedicated to providing high-quality, natural products at an accessible price. Since its debut in 2015, Tsai led Cocokind to become a profitable business within its first two years and has tripled its growth every year since. Beginning with placement in only one Northern California Whole Foods, Priscilla quickly scaled the business to be found across every single one of its doors and most recently, on the shelves of almost 1,800 national Target stores; amounting to over 4,000 stockists in North America, which also include Shoppers Drug Mart, Follain, Clean Market, Anthropologie, Thrive Market, Urban Outfitters, Free People and Riley Rose.

In addition, and what makes Priscilla so unique, is her ability to help fellow startup, female founders like herself. Established in June of 2018, Priscilla launched the Cocokind Impact Foundation, providing financial grants to female entrepreneurs in health, wellness, and sustainability industries who are focused on creating social impact through business and has since awarded over $35,000.

Lauren Napier


Lauren Napier Beauty

Celebrity makeup artist turned business woman launched Lauren Napier Beauty in 2014 with her tax refund and American Express card. Today, her collection of luxurious, eco-friendly and socially conscious facial cleansing wipes are a global beauty brand elevating the travel beauty experience.

Kilee Hughes


Six One Agency

Kilee has worked in the PR and brand strategy space for over 15 years. She is a highly respected leader in the industry, crafting public relations programs and digital strategies with big picture focus for top tier companies such as Nike, Net-A-Porter, Luxottica, Saks Fifth Avenue, and L’Oréal. With extensive global experience in the PR industry, she has developed a personal and extensive understanding of Australian and international markets that set her apart from her competitors.

She has been featured as a tastemaker and influencer in Allure, Essence, Glamour, Self and Shop Till You Drop magazine and on sites such as Vogue Australia, Harper’s Bazaar, Huffington Post and Teen Vogue. In 2014 Hello Beautiful listed her as one of the “30 of The Most Powerful Black Women In Beauty.”

Robin Tolka-Doyle


Charmed PR

Robin Tolkan-Doyle has operated the LA-based boutique beauty agency Charmed PR since 2006. Specializing in indie beauty brands, she provides her clients with hands-on representation that most beauty entrepreneurs don’t experience with larger firms. From securing media placements, creating marketing campaigns, copywriting and ghost writing to landing sales accounts, Robin’s exclusive approach as a silent partner to her clients comes from her unique career path.

Robin has a built-in understanding of the media world from starting out on the other side of the pitch as a journalist and beauty editor. Coupled with her years of experience as a beauty business entrepreneur (she created and ran a successful hair accessories company from (1999-2005), Robin has a genuine empathy and understanding for the needs of her clients.

Some of the brands Robin has grown include Baby Foot, The Better Skin Co., C’est Moi, POPWHITE, and Musely. Co-Founder of The Better Skin Co. Murphy Bishop says, “Robin is the driving force in our brand awareness, which has led retailers and consumers to ask for us. Her tenacity and creativity has landed The Better Skin Co. on every relative TV show, blog, magazine and social media account.”

Erin Kelly


Erin Kelly PR

Founder Erin Kelly is vulnerable, opinionated, and undeniably loyal. She is a real woman!  Erin seized the opportunity to pull the beauty world out from under fashion’s skin to highlight full-body nakedness: she noticed an industry deserving of far more attention than it was receiving. Erin is paying attention. You know that phrase, “Beautiful inside and out?” Erin is all about that. That’s what she gets out of her clients, and when she reaches that individual success with each brand under wing, everybody pays attention: celebrities, stylists, experts, influencers, every VIP to you.

Prior to founding EKPR, Erin co-founded The Collective, a fashion and beauty public relations agency. Before that, she specialized in beauty and lifestyle PR at leading New York and Los Angeles firms including Siren PR and B|W|R, gaining unparalleled experience and contacts. She provided consulting and public relations services to the industry’s foremost fashion and beauty brands including: TRESemmé, Kérastase, LUSH Cosmetics, Elemis, Weleda and Juicy Couture, among others.  She has managed press for personalities including Orlando Pita, Kristofer Buckle, Sonya Dakar and Jenna Hipp. Erin also specializes in event planning and has produced large-scale affairs for clients including Live Earth, Aveda, Environmental Media Association and Project Runway.  Her beauty icons are Kate Moss, Blanche Devereaux, and Dwyane Wade.  She’s from New Jersey, so no question, she’s sassy. Erin graduated from Emerson College with a BS in Communications.  

Summit Schedule

BeautyX Demand Generation Summit will provide an immersive two days of education from which you will gain an understanding of the best practices for increasing awareness and sales in today's market.

Sign up for our newsletter to stay tuned as we announce our lineup! (Schedule subject to change)

8:00am - 8:45am



Opening Remarks


Understanding Demand Generation



Website Strategy


11:15am - 12:00pm

Social Media Essentials


11:15am - 12:00pm

Breakout Session: Introduction To Shopify


12:00pm - 1:30pm

Networking Lunch Break

1:30pm - 2:15pm

Social Media Strategies Decoded


1:30pm - 2:15pm

Breakout Session: The Art Of Instagram


2:30pm - 3:15pm

The Role Of Influencers


3:30pm - 4:15pm

Influencer Panel


3:30pm - 4:15pm

Satellite Class: Email Marketing Essentials


5:15pm - 7:00pm

Cocktail Reception




Opening Remarks


State Of Demand Generation



The Role Of The Editor



The Role Of Public Relations



Networking Lunch Break


Sampling Essentials



Point Of Sale Essentials



Deskside Domination


$1,295per person

Buy Tickets

Your ticket to BeautyX includes:

  • Admission to two days of BeautyX Summit on January 27 and 28, 2020 in LA
  • Access to two full days of programming: panels, fireside chats, workshops and keynotes
  • Refreshments and coffee bar for both days
  • Lunch for both days
  • Cocktail networking reception on the evening of January 27


The Sheraton Grand Los Angeles

711 South Hope Street,
Los Angeles, CA 90017

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Beautyx Summits

January, 2020

Demand Generation

Los Angeles

Learn the evolving media landscape and hear from media experts, beauty editors, and digital influencers on how to best navigate media channels to build brand value.

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May, 2020



Hear from top buyers and retail executives on market trends, the nuances of different retail channels and what brands need to do to be successful in building a wholesale business.

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August, 2020


New York

Explore the current investment landscape, while understanding the range of funding options available to brands founders. Meet and network with top investors in the beauty industry.

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