Learn how the media landscape is changing and how to navigate media and social channels to build brand value from established media experts, top beauty editors and digital influencers.
Schedule and panelists to be announced. Join our newsletter to stay updated as more panelists are announced!
12:00pm - 1:30pm
Stay tuned as more speakers are announced!
"Skin Deep" Columnist
New York Times
Chief Creative Officer
Revlon
Editor In Chief
NewBeauty
Co-Founder
Well + Good
Digital Editorial Director
Allure
Digital Beauty Innovation and Strategy
Condé Nast
Bee Shapiro is the longtime New York Times beauty columnist and author of “Skin Deep: Women on Skin Care, Makeup, and Looking Their Best,” a compilation of her best-read columns. Bee is also the founder of Ellis Brooklyn, a clean luxury fragrance brand currently carried at Sephora, Credo, Revolve and more.
Emily Dougherty is the editor-in chief of NewBeauty, joining the brand in February 2018.
As editor-in-chief, Dougherty oversees NewBeauty’s editorial vision, directs and executes the creative voice of the brand and leads NewBeauty’s editorial, digital and social teams. Dougherty also works closely with NewBeauty and Beauty Engine President, Agnes Chapski, to further expand the brand’s multi-channel development activities, including its innovative TestTube, Beauty DNA and NewBeauty Pro businesses.
Previously, Dougherty held the title of Beauty and Fitness Director at ELLE where she spent 16 years editing the beauty section, the largest of any U.S. women’s fashion magazine. Under her leadership, ELLE Beauty won more industry awards than all other fashion magazines combined. Prior to ELLE, Dougherty was Deputy Editor at NYLON where she spearheaded the brand’s redesign, which earned an ASME nomination for General Excellence. Dougherty has also held senior positions at Harper’s Bazaar and Mademoiselle.
Dougherty graduated magna cum laude from Yale University. She lives in New York City with her husband and son.
Melisse Gelula is the Co-Founder of Well+Good, a leading health and wellness digital media company with a community of 10+ million monthly. She is also the SVP of Brand of Leaf Group’s Fitness & Wellness Division and an internationally recognized natural beauty and wellness expert. Melisse was named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine and one of the 10 Writers and Editors Who Are Changing the National Conversation by Adweek. She has appeared in Forbes, WWD, the New York Times, as well on Good Morning America, CBS This Morning, and more. Prior to founding Well+Good, Melisse was the editor-in-chief of SpaFinderLifestyle.com, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s. She has a MA from the University of Toronto and has completed six years of training as a psychoanalyst.
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