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Indie Beauty Expo is a platform that recognizes, showcases and celebrates independent beauty brands.

Demand Generation Summit 2020

January 27-28, 2020   |   Los Angeles

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Create buzz, acquire customers, grow your brand.

Hear from industry experts and successful brand founders about how to leverage various methods of demand generation, including influencers, press, media and more.

Past Speakers

Stay tuned as we announce speakers for our upcoming BeautyX Demand Summit!

Bee Shapiro

"Skin Deep" Columnist

New York Times

Bee Shapiro is the longtime New York Times beauty columnist and author of “Skin Deep: Women on Skin Care, Makeup, and Looking Their Best,” a compilation of her best-read columns. Bee is also the founder of Ellis Brooklyn, a clean luxury fragrance brand currently carried at Sephora, Credo, Revolve and more.

Linda Wells

Chief Creative Officer


Emily Dougherty

Editor In Chief


Emily Dougherty is the editor-in chief of NewBeauty, joining the brand in February 2018.

As editor-in-chief, Dougherty oversees NewBeauty’s editorial vision, directs and executes the creative voice of the brand and leads NewBeauty’s editorial, digital and social teams. Dougherty also works closely with NewBeauty and Beauty Engine President, Agnes Chapski, to further expand the brand’s multi-channel development activities, including its innovative TestTube, Beauty DNA and NewBeauty Pro businesses.

Previously, Dougherty held the title of Beauty and Fitness Director at ELLE where she spent 16 years editing the beauty section, the largest of any U.S. women’s fashion magazine. Under her leadership, ELLE Beauty won more industry awards than all other fashion magazines combined. Prior to ELLE, Dougherty was Deputy Editor at NYLON where she spearheaded the brand’s redesign, which earned an ASME nomination for General Excellence. Dougherty has also held senior positions at Harper’s Bazaar and Mademoiselle.

Dougherty graduated magna cum laude from Yale University. She lives in New York City with her husband and son.

Melisse Gelula


Well + Good

Melisse Gelula is the Co-Founder of Well+Good, a leading health and wellness digital media company with a community of 10+ million monthly. She is also the SVP of Brand of Leaf Group’s Fitness & Wellness Division and an internationally recognized natural beauty and wellness expert. Melisse was named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine and one of the 10 Writers and Editors Who Are Changing the National Conversation by Adweek. She has appeared in Forbes, WWD, the New York Times, as well on Good Morning America, CBS This Morning, and more. Prior to founding Well+Good, Melisse was the editor-in-chief of, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s. She has a MA from the University of Toronto and has completed six years of training as a psychoanalyst.

Kelly Bales

Digital Editorial Director


Jun Harada

Digital Beauty Innovation and Strategy

Condé Nast

$995per person

Until November 6, 2019

After Early Bird pricing ends Nov. 6, the ticket price will be $1295.

Buy Tickets

Your ticket to BeautyX includes:

  • Admission to two days of BeautyX Summit on January 27 and 28, 2020 in LA
  • Access to two full days of programming: panels, fireside chats, workshops and keynotes
  • Refreshment and coffee bar for both days
  • Branded BeautyX Tote Bag
  • Cocktail networking reception on the evening of January 27

BeautyX Newsletter

Schedule and panelists to be announced. Join our newsletter to stay updated as more panelists are announced!


The Sheraton Grand Los Angeles

711 South Hope Street,
Los Angeles, CA 90017

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Beautyx Summits

December, 2019


New York

Acquire the skills and perspective necessary to be a successful beauty entrepreneur today—at every stage of development, from start-up to work/life balance and finding the right mentor. Culminates in the first-ever BeautyX Excellence Awards!

learn more

January, 2020

Demand Generation

Los Angeles

Learn the evolving media landscape and hear from media experts, beauty editors, and digital influencers on how to best navigate media channels to build brand value.

learn more

May, 2020



Hear from top buyers and retail executives on market trends, the nuances of different retail channels and what brands need to do to be successful in building a wholesale business.

Learn More