The Competition Is Fierce: Deskside Domination 2020

The Competition Is Fierce: Deskside Domination 2020

Ever wonder what a real deskside with a top beauty editor looks like?

Watch as three Indie Beauty Expo LA exhibiting brands, after receiving coaching from expert publicists, pitch top beauty editors live on stage in a mock deskside meeting. Raw and unrehearsed—this will be the real deal. Afterward, all participants will sit down and share their experience and learnings with BeautyX attendees. Learn more about the participant below and grab your tickets for the upcoming BeautyX Demand Generation Summit today!


Meet The Editors

Rachel Brown

Rachel Brown

Editor In Chief, Beauty Independent

Rachel has been Editor in Chief of IBMG’s digital publication, Beauty Independent since its inception. As the former West Coast beauty editor at WWD, Rachel has followed indie brands and founders, fueling her belief that indie brands warrant their own media platform. Prior to WWD, Brown covered consumer goods companies at the Los Angeles Business Journal


Erin Magner

Erin Magner

Editor, Well + Good

Erin joined the Well+Good team in 2015 as Los Angeles correspondent. Now she serves as a contributing editor for the site, reporting on beauty, food, travel, fitness, health, and beyond. With a background that spans print and digital editorial, trend forecasting, copywriting, and content strategy, Erin is also certified as a holistic health coach and yoga instructor.

Meet The Brands

Nicole Hawthorne

NHCO Botanicals

Nicole Hawthorne, Founder

NHCO Botanical’s mission is to formulate beauty products harnessing the power of botanical compounds, and steering clear of synthetic ingredients and potential hormone disruptors. The brand’s motto is, “Earth grown, skin applied.” Nicole Hawthorne established the business in October 2017, but didn’t bring NHCO Botanical to market until January 2019.

Jessica Mulligan

Winged CBD

Jessica Mulligan, Founder

Winged is the first CBD product line formulated exclusively for women by addressing the most common issues facing today’s woman such as stress, mood support, sleep improvement, and hormonal balance. To combat adverse effects from life’s daily stressors, Winged has employed the power of full spectrum cannabidiol (CBD) from organic, Non-GMO, sun-grown U.S. hemp extract alongside female-specific ingredients. Winged is for the woman who harnesses the power of cannabinoids so she can catch her breath, stand up tall, and take flight. 

Stephanie Schull


Stephanie Schull, Founder

Stephanie Schull, PhD, was inspired to create Kegelbell, or “The Vagina Gym”, when she discovered how much people with vaginas suffer as a result of weak pelvic floors, and that the marketplace was motivated by forces that would never offer a safe, natural, effective, and affordable solution. Kegelbell was made to help people live more confidently by eliminating weak pelvic floor muscles and all the side effects they cause.


Meet The Advisors

Robin Tolkan-Doyle

Robin Tolkan-Doyle

Owner, Charmed PR

Robin has operated the LA-based boutique beauty agency Charmed PR since 2006. Specializing in indie beauty brands, she provides her clients with hands-on representation that most beauty entrepreneurs don’t experience with larger firms. From securing media placements, creating marketing campaigns, copywriting and ghostwriting to landing sales accounts, Robin’s exclusive approach as a silent partner to her clients comes from her unique career path.

Robin has a built-in understanding of the media world from starting out on the other side of the pitch as a journalist and beauty editor. Coupled with her years of experience as a beauty business entrepreneur (she created and ran a successful hair accessories company from 1999 to 2005), Robin has a genuine empathy and understanding for the needs of her clients. Some of the brands Robin has grown include Baby Foot, The Better Skin Co., C’est Moi, POPWHITE, and Musely.

Kilee Hughes

Kilee Hughes

CEO, Six One Agency

Kilee has worked in the PR and brand strategy space for over 15 years. She is a highly respected leader in the industry, crafting public relations programs and digital strategies with big picture focus for top tier companies such as Nike, Net-A-Porter, Luxottica, Saks Fifth Avenue, and L’Oréal. With extensive global experience in the PR industry, she has developed a personal and extensive understanding of Australian and international markets that set her apart from her competitors.

She has been featured as a tastemaker and influencer in Allure, Essence, Glamour, Self and Shop Till You Drop magazine and on sites such as Vogue Australia, Harper’s Bazaar, Huffington Post and Teen Vogue. In 2014 Hello Beautiful listed her as one of the “30 of The Most Powerful Black Women In Beauty.”

Erin Kelly

Erin Kelly

Founder, Erin Kelly PR

Prior to founding EKPR, Erin co-founded The Collective, a fashion and beauty public relations agency. Before that, she specialized in beauty and lifestyle PR at leading New York and Los Angeles firms including Siren PR and B|W|R, gaining unparalleled experience and contacts. She provided consulting and public relations services to the industry’s foremost fashion and beauty brands including: TRESemmé, Kérastase, LUSH Cosmetics, Elemis, Weleda and Juicy Couture, among others.  She has managed press for personalities including Orlando Pita, Kristofer Buckle, Sonya Dakar and Jenna Hipp. Erin also specializes in event planning and has produced large-scale affairs for clients including Live Earth, Aveda, Environmental Media Association and Project Runway.

Join us in LA at the end of the month to find out who the winner will be. Get your tickets today!