The Evolution Of The Beauty Editor

The Evolution Of The Beauty Editor

Beauty editors see what’s hot, understand consumer need and share their early-adopter insights with engaged audiences. But how to get their attention? At BeautyX Demand Generation Summit, top editors will discuss what the changes in the media mean for emerging brands and provide details as to why they choose to write about certain brands but not others.


Liz Ritter

Executive Editor, NewBeauty

Liz is the executive editor of NewBeauty magazine and has been on staff for 11-plus years. She received her BA in Communications from Villanova University and attended NYU’s Master of Science in Publishing program. Her true love is covering spa content, but she has a special place in her heart for everything sunscreen- and celebrity-related.


Maureen ChoiMaureen Choi

Beauty Director, Violet Grey

Veteran beauty editor Maureen Choi spent 10 years in the media world as an editor at Marie Claire and Glamour and as a freelance writer contributing to various publications, including InStyle Magazine, Harpers Bazaar, Elle, and Allure. Today, she uses her well-trained eye and keen sense for the next big thing managing all aspects of the curation process at luxury beauty and lifestyle retailer Violet Grey.


Rachel Brown

Rachel Brown

Editor In Chief, Beauty Independent

Rachel has been Editor in Chief of IBMG’s digital publication, Beauty Independent since its inception. As the former West Coast beauty editor at WWD, Rachel has followed indie brands and founders, fueling her belief that indie brands warrant their own media platform. Prior to WWD, Brown covered consumer goods companies at the Los Angeles Business Journal


Erin Magner

Editor, Well + Good

Erin joined the Well+Good team in 2015 as Los Angeles correspondent. Now she serves as a contributing editor for the site, reporting on beauty, food, travel, fitness, health, and beyond. With a background that spans print and digital editorial, trend forecasting, copywriting, and content strategy, Erin is also certified as a holistic health coach and yoga instructor.


Don’t miss this panel moderated by IBMG’s co-founder, Jillian Wright. Join us in LA at the end of the month, get your tickets today!