You often only have 30 seconds to grab a buyer’s attention during their pitch. Here are three key components your pitch should have. Join us at BeautyX Retail Summit 2019 in Dallas on May 13-14 to learn more about succeeding with buyers. You also won’t want to miss the chance to meet the variety of retailers who will be speaking.
- StoryAs a small brand or new entrant, you likely lack brand awareness. So you must articulate a compelling story that gives buyers a reason to take notice of you.
- ProductWhat is your unique value proposition? What makes your product more appealing than the dozen other alternatives out there? What are the red flags to avoid?
- RelevanceYour story may be great, and your product a standout—but is your brand relevant to the retailer? You must identify buyers’ priorities and position your brand to fit their plan.
Make sure that as you present your product, you’re addressing their possible concerns or red flags before they do. Join us at BeautyX Retail to hear from the buyers themselves about what they’re looking for.