Women Of Color Offer Perspectives On Fundraising In The Beauty Industry At BeautyX Capital Summit

Women Of Color Offer Perspectives On Fundraising In The Beauty Industry At BeautyX Capital Summit

If you received an email likening a brand to Glossier for women of color, would you click on it?

KJ Miller, co-founder of Mented, figured the eye-catching message would pique interest, and it was one of the many tactics she used to get her brand seen by early-stage investors. As a black woman navigating a fundraising environment where less than 20 women of color have collected in excess of $1 million in capital, she had to try almost every attention-grabbing trick she could imagine, and her hustle paid off. Mented secured $4 million in funding, including $3 million from CircleUp Growth Partners in a seed round.

“Don’t cold email and have the subject line be, ‘money please.’ Make it compelling,” Miller advised fellow beauty entrepreneurs. “Frankly, I don’t think we are the Glossier of women of color, but Glossier was a super-hot deal at the time. Everyone was talking about it, right? So, I knew you might open the email because everyone was talking about Glossier. I think writing a good email is the key to getting at least some of your cold emails opened.”

Read Beauty Independent’s full article.